web design tips for ecommerce

There are several different factors involved in creating an aesthetically desirable online shopping experience, including ease and simplicity of use. Successful web design will help folks travel from their landing pages to checkout without encountering issues that could cause them to click away. If you are interested in having a successful e-commerce business, it is vital to use the following strategies to help you do just that!

1. Give Customers Choices Sooner Rather Than Later

Don’t make folks wait to narrow their search and shopping parameters. Instead, provide easy to use filters immediately so that they can focus on the items of interest. Many people don’t want to invest the time to look through a bunch of products they don’t even want.

For instance, someone looking to purchase a black dress will not want to view a bunch of red dresses, no matter how gorgeous they might be. Imagine the frustration that a person could feel when finding the “perfect” dress, only to discover that it is not available in black. This type of disappointment can leave them scurrying away from your site, never to return again.

2. Give Attention to The Search Box

Have you ever noticed how prominent the search bar is on Amazon pages?

It is up there grabbing attention no matter which shopping page you might be on. Search bars are used quite frequently by visitors, and some web designers fail to recognize the importance of these commonly used devices. If someone has come to your website in search of a specific product or piece of info, it can be quite frustrating not to see it immediately. However, a quick search query should be able to clear matters up fast.

The search bar is one of the most important features that any e-commerce store should have visible on the site. It will help you to retain visitors who appreciate your offerings. Additionally, they are more likely to shop around for additional items if your site is easy to use.

3. Make Sure You Look Good

Well, your images should look good. E-commerce customers don’t have the opportunity to check out products in the same ways possible with an in-store purchase. High-quality images are the way to attract their attention and let them get a good look at what you are offering. Avoid pixelation and overall poor-quality images that can make your site look amateur.

4. Keep the Shopping Cart Around

When folks add a product to their shopping cart, let them keep shopping rather than being directed to checkout. Your e-commerce site should allow people to easily access and see what they are buying and what they want to buy. Make sure the visible shopping cart has thumbnails and quantities, and possibly prices so that customers can see exactly what they are getting.

5. Easy Navigation

You don’t want to have too many main categories. Instead, you can use fly-out menus or similar style lists that will minimize visual clutter and allow folks to quickly narrow where they want to go.


Your e-commerce store can be an excellent business opportunity if you take the time to set it up right. These suggestions are an excellent place for you to begin your design plans!