Photographs are one of the most essential tools that we have available to us when it comes to capturing the attention of another person. When you are running a website, the pictures that you use, and the way in which you use them can either make or break the impression that you give. Here are some tips to keep in mind!

Quality is key

Choosing poor quality images has the potential to throw off even the most well-designed layout. It is important that you are putting a lot of thought into which images you decide to use and why.

What Makes a High-Quality Photo?

  • Choose images that are impactful
  • Choose images that cater to your audience
  • Think about the message that you want to send – make sure the photos are relevant!

By striking the right balance with these three things, you are on your way to making sure that you are choosing the correct images for your gallery. Without the right images, your gallery may end up making your website worse – and nobody wants that!

Choosing the right placements for your layout

The way in which you display your photos is just as meaningful as the photos themselves. The design and structure of your image gallery can significantly affect the overall feel and tone of your gallery.

Think about what type of people you are trying to cater to – put yourself into their shoes and try to imagine what it is that would speak to that audience. If you run a website about serious topics, it would make more sense to display your images in a way that is structured.

On the other hand, if you are running a website that aims to cater to a less serious demographic such as a cooking website, or hobby website, you may want to opt for a layout that is less structured and is displayed creatively.

Keep up with the times

If you are going to utilize images on your website, it is important that you are updating them on a regular basis. Using outdated images can do serious damage to your business. By ensuring that you are staying current and updating when necessary you are showing your client base that you care!

Optimize your image gallery for multiple devices and platforms

Doing this will allow you to make sure that you are reaching the maximum amount of people. If you do not take the time to do this, all of the energy that you have put into building your image gallery may go to waste – people aren’t likely to stay on your website if it doesn’t load properly on their device! By keeping all of this in mind you will be ensuring that the photos you choose make the right impression, help to maintain a website that looks and feels fresh, continue to grow your viewer base by drawing them in with relevant content, as well as maintain viewer loyalty by showing that you care about your website.