Consulting Tag

Case Study: Freshworks Cost of Complexity Assessment Featured Image

Freshworks needed a single, embeddable behavioral assessment for their Cost of Complexity research and marketing initiative. Sandcastle built a custom solution that segments organizations into four archetypes based on how they respond to complexity. The assessment now runs across Freshworks’ site, partner sites, and campaign...

How To Get The Most Out Of Your Images On Twitter

It's no secret that Twitter is one of the most effective social media platforms to get a message across, whether it's a personal memo or branding for a business. Making oneself stand out against the millions of other Twitter users, however, can prove a more...