Marketing is a tool that businesses use to gain more sales and customers. When this is not implemented properly, or a specific marketing campaign does not go as well as originally thought, it just seems like...
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Having goals for your business is really important and setting SMART goals for your marketing is critical to success. SMART is an acronym that stands for specific, measurable, attainable, realistic and time-bound. Having guidelines for goals...
When it comes to marketing and marketing analytics, there are many terms that you will need to learn. An important metric you will need to get familiar with is bounce rate. Bounce rate is a metric...
Believe it or not, podcasting, while quite the rage presently, actually got its roots back in the 1980s. The practice was actually called audio-blogging, but it really didn’t start to take off until 2004. Now, podcasts...
It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its wings and announce its services to the world. You’ve decided to move beyond word-of-mouth, but how much...
You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are the right ones? Is it just guesswork? Read on to find the best tips for finding the...
As a business owner, there are so many things that you need to consider. How to hire, train, and retain the right employees. The business rules and processes that will form your business strategy and decisions....
Should you be focusing on one, the other, or both? Keywords and how they should play into your overall SEO goals is a long-standing debate, and a very confusing one, too. Keywords play a significant role in...
As in SEO, you know how hard it can be to achieve the first result for a search query on Google. With the introduction of Adwords, video results, local 3 packs, and mobile devices reducing the...
Can keywords make or break the success of your online content? Here’s some valuable info to help you maximize your SEO efforts. When it comes to SEO and keyword theory, there’s a LOT of information out there,...