How to Make Your E-commerce Homepage Convert
Want to learn how to make your e-commerce homepage convert again and again? It’s no surprise to hear the homepage of any e-commerce site is it’s bread-and-butter. This place is where your business can showcase unique products, pitch new ideas and, most importantly, convince people to go deeper down the rabbit hole.
Having said that, there are some sure-fire ways to drum up conversions on your website’s homepage.
Make Your Site Accessible
Keep Your Search Box and Your Shopping Cart on the Screen AT ALL TIMES! The ability of your customers to navigate your site at any point during their visit easily is crucial. To begin with, you’ll want to make your search bar accessible on every page. While you’re at it, keep your navigation bar organized. Not only should your search box appear on every page, but it should also be available from any part of the page. In other words, having a dynamic search bar that follows visitors as they scroll is clutch in making your e-commerce homepage convert.
Alongside continually keeping your search box on the screen, it’s imperative to make your shopping cart just as accessible. That said, like the search bar, making it available is not enough. If you want to make your e-commerce homepage convert, consider using persistent shopping carts.
Want to Kill Two Birds with One Stone?
Persistent shopping carts keep an ever-visible cart on the screen while keeping track of unpurchased items as well. Furthermore, this tracking ability allows for customer’s to pick up right where they left off, on top of holding things in their cart for the next time they visit.
Build Trust with Your Audience
Quite frankly, it doesn’t matter what your background or level of experience is, new visitors are skeptical.
Another way to instill trust and increase your credibility is by proudly displaying notable partners and associates. What will visitors think if they see Mercedes, Nike, or Samsung sponsoring your company? Chances are, your audience will align the value of your business with the value of these businesses.
Believe it or not, promoting sharing across platforms can help your credibility too (and, not to mention, beef up your conversions!).
Last but not least, using universal trust badges guarantees a level of security that gains customer trust in a subtle, yet powerful way. So much so, some sites even report a 32% increase in conversions after employing a universal trust badge.
Less is More!
Practicing a bare-bones approach, many of today’s e-commerce businesses succeed by making their homepage content short and sweet. Granted, it doesn’t have to be feast or famine. However, there are some benefits to having fewer words mean more, rather than having more words mean less.
For one, creating urgency through scarcity has its upsides. Perhaps if a customer thinks you have an unlimited supply, they’ll postpone their purchase. On the opposite end of the spectrum, if they perceive your stock to be in short-supply, customers may be more motivated to buy.
Coupled with scarcity in both design and supply, being brief has to do with how the average user interacts with content on the web. In general, what visitors see in the first several seconds is critical to your conversion rate. Your logo, your promised or proposed value, sale section, and other significant details need to be assertive, attractive, and clear.
All Things Considered
Whether you’re having trouble getting people to your homepage or hitting snags getting conversions from visitors, following the above prescriptions will help your e-commerce homepage convert.