The short answer is: you can’t. The longer, slightly wordier answer is this: it’s completely subjective, and no single article is going to be exciting to everyone.

Remember all those textbooks you used to read in school? I’m sure some of you, like me, couldn’t make it through the first three sentences without immediately getting distracted by doodling in the margins, but there are people out there who are fascinated with learning. People who consumed that text and actively enjoyed it. Crazy, right?

It’s especially difficult in the age of the Internet, where everything worth writing about has been written fifteen times over, up to and including articles like these. Where everyone fights for attention and to be the best of the best, how do you get your words read over the next joe-shmo? While these aren’t foolproof, there are a few things that just might help.

Visuals

Why? Because they make your article look longer, and they give your reader a reprieve from the onslaught of words and data they’re consuming. Like an oasis settled cozy in the hottest desert, a well-placed image could both emphasize your point and keep your readers engaged long enough to finish your article.

Of course, this only works if the image itself is interesting. Does it have good lighting and composition? Is it a condensed version of what was just written? Is it a cat or a dog or other small, fuzzy animal? If yes, then go ahead and throw it in.

Humor

And not just ha-ha humor either, although that certainly doesn’t hurt. If an audience can relate to you, if they feel connected to you through your words, then they’ll be more likely to hear you out.

Writing is an art, and art is a deeply personal thing — if you allow it to be. And writing genuinely, integrating your own style, personality and flair will get people coming back for more just to get to know you.

The flipside of this is all those recipes you look up, only to be assaulted with a page and a half of irrelevant, garbage info. Nobody cares about your grandma when it’s 7pm and you’re trying to figure out how long to cook this rump roast.

Be personable, but don’t stray off-track.

Formatting

Spacing.

Is.

E V E R Y T H I N G.

Just like the visuals up above, it gives readers a chance to relax and refocus. Reading giant clumps of text is great and all, but it’s a really good way to burn out on an article.

Like right here. You’re welcome.

Also, it’s okay to change things up sometimes, too.

Lead the eye around a little, give it something to do but trudge on through a wall of text.

Just like above, there’s a time and a place. Discretion is key, and too much of a good thing can be even worse than not implementing it at all.

You aren’t going to appeal to everyone all the time, it’s impossible. But if you keep these tips in mind, maybe you can make articles as fun to read as they are to write.