Strategy & Consulting

Viewing and interacting on a website should be egalitarian. In the past, the web was mainly used by professionals, but these days kids of all ages are accessing sites and need to be able to feel fully immersed. They call it a web experience because...

One of the most important elements of a successful e-commerce site is the search bar. With the constant addition of new products, the competition against the likes of Google and Amazon, and the fact that it’s estimated that 95% of sales will be made online...

It's 2022. Today’s lifestyle is loud, digital, and most-importantly deadline-centric. Today’s people are online viewing videos for a maximum of ten to fifteen seconds (and that is if you achieve a full view rate on social media sites like TikTok). Basically, you only have a...

Migrating between e-commerce platforms may be daunting and cumbersome, but eventually, it becomes inevitable to maintain a market edge and continue growing your business. Despite what seems like an avalanche of information, there are a few key points to keep in mind to make the...

COVID-19 has changed everything. Businesses are quickly scrambling to update their current marketing strategy to stay seen as relevant to their clients and consumers. Many people are currently out of work or impatiently waiting until they can return to their jobs. Understanding the current needs...

With the introduction of cloud storage, more opportunities for small businesses have opened up. With more and more small businesses opening up in smaller spaces, the large space needed for local data centers is not feasible. Cloud-based storage options give small businesses a quick and...

Gone are the days of only fortune 500 companies that can afford to create video-based content. With the rise of smartphones and affordable video equipment, it’s easier now more than ever to create impactful videos that drive potential customers to your business. As a small...

In this day and age, everyone has social media. With years of using multiple social networks, some may consider themselves professionals in marketing themselves or their business to consumers. When it comes to marketing a business to another business, your strategy has to be a...

We live in a time when we are looking at multiple screens multiple times a day, and when we aren’t looking at screens, we are likely listening to our favorite podcasts. Reading, looking at, and listening to new and fresh content is what keeps us...

Every savvy business owner knows they need online content marketing to be seen. From newsletters to blog posts, articles, and ebooks, the content you offer on digital platforms is what creates customer loyalty and increases your web traffic. Getting the content up on your website...