As a business, you will encounter a negative review from time to time. After all, as hard as you try, you cannot please everyone. When encountering a negative review, there are a few steps to keep in mind to ensure you get the issue resolved...
Strategy & Consulting
A press release is a great way for you to increase the awareness of your business, brand, or even a new product release. It allows you to send out all of the important information regarding the business to the appropriate outlets to give them everything...
Customer loyalty is the crème da la crème when it comes down to the needs of your business. Without customer loyalty, it can be extremely difficult to keep your business afloat. Keeping customers coming back is not an easy task, but once mastered, it is...
As a small business owner, your time is very valuable when it comes to finding a tool to help you manage your business. It’s important that the specific tools you use are: user-friendly, provide excellent customer service, and real-time data. You don’t need super fancy...
So many people are hungry for education, however, not everyone has the expendable cash to feed their expensive belly of knowledge. Or at least, they don’t think they do. Think about it, have you ever passed Krispy Kreme after a work out when the “Hot Now”...
Google Fonts is a free selection of over 900 licensed typefaces that are available, right now, for your own business or personal use. The keyword here being free! Cost Saving The “no-cost” side of Google Fonts is certainly the service’s most important and admirable aspect. While there...
A marketing plan is the foundation for how you are going to communicate with customers about your product. Entrepreneurship in a box calls it a, “… detailed roadmap that outlines all your marketing strategies, tactics, activities, cost and projected results over a period of time.” A marketing...
Viewing and interacting on a website should be egalitarian. In the past, the web was mainly used by professionals, but these days kids of all ages are accessing sites and need to be able to feel fully immersed. They call it a web experience because...
One of the most important elements of a successful e-commerce site is the search bar. With the constant addition of new products, the competition against the likes of Google and Amazon, and the fact that it’s estimated that 95% of sales will be made online...
It's 2022. Today’s lifestyle is loud, digital, and most-importantly deadline-centric. Today’s people are online viewing videos for a maximum of ten to fifteen seconds (and that is if you achieve a full view rate on social media sites like TikTok). Basically, you only have a...