Strategy & Consulting

Nearly 3.5 billion people around the globe are using social media today. That’s a pretty impressive figure considering the world population is 7.7 billion. With nearly half the world on social media and the typical social media user spending over two hours a day on...

Two Seconds That is how long you have to engage a new visitor to your website. If your site speed is not optimized, you will lose visitors before you have a chance to win them over. The greatest content in the world will be unappreciated if...

Five Tips to Find Content Ideas for your Business’ Blog Most marketers would rather spend time their time ideating on the perfect topics for the next blog for their business than writing the blog itself. And, there are a plethora of talented freelancers and bloggers out...

As a business, you will encounter a negative review from time to time. After all, as hard as you try, you cannot please everyone. When encountering a negative review, there are a few steps to keep in mind to ensure you get the issue resolved...

A press release is a great way for you to increase the awareness of your business, brand, or even a new product release. It allows you to send out all of the important information regarding the business to the appropriate outlets to give them everything...

Customer loyalty is the crème da la crème when it comes down to the needs of your business. Without customer loyalty, it can be extremely difficult to keep your business afloat. Keeping customers coming back is not an easy task, but once mastered, it is...

As a small business owner, your time is very valuable when it comes to finding a tool to help you manage your business. It’s important that the specific tools you use are: user-friendly, provide excellent customer service, and real-time data. You don’t need super fancy...

So many people are hungry for education, however, not everyone has the expendable cash to feed their expensive belly of knowledge. Or at least, they don’t think they do. Think about it, have you ever passed Krispy Kreme after a work out when the “Hot Now”...

Google Fonts is a free selection of over 900 licensed typefaces that are available, right now, for your own business or personal use. The keyword here being free! Cost Saving The “no-cost” side of Google Fonts is certainly the service’s most important and admirable aspect. While there...

A marketing plan is the foundation for how you are going to communicate with customers about your product. Entrepreneurship in a box calls it a, “… detailed roadmap that outlines all your marketing strategies, tactics, activities, cost and projected results over a period of time.” A marketing...