Strategy & Consulting

You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are the right ones? Is it just guesswork? Read on to find the best tips for finding the perfect keyword chain linking to your small business’ blog. Who...

As a business owner, there are so many things that you need to consider. How to hire, train, and retain the right employees. The business rules and processes that will form your business strategy and decisions. And the marketing strategy that you will leverage to...

Should you be focusing on one, the other, or both? Keywords and how they should play into your overall SEO goals is a long-standing debate, and a very confusing one, too. Keywords play a significant role in the way the major search engines search for, rank,...

In a world where online reviews can make or break your business, it is important to keep a close eye on the reviews that people are leaving about you. While most of the reviews you will get are from actual customers, there may be times...

As in SEO, you know how hard it can be to achieve the first result for a search query on Google. With the introduction of Adwords, video results, local 3 packs, and mobile devices reducing the amount of search results you see, being number 1...

With the ever-changing landscape of the marketing industry, AI has become a marketer’s favorite new tool. AI has allowed companies to collect and organize large amounts of data and even help cut costs by acting as customer service agents in the form of chat bots. What...

Business owners and entrepreneurs dream of the day that they wake up to an inbox full of inquiries, requests to work together, or better yet, sales! But most of us don’t have the budget for a high-ticket ad campaign from a pricey marketing agency. So...

The stress of organizing an event can often seem unparalleled. Yet, when that schedule is finalized, the caterer arrives on time, and the festivities officially kick off, the same can be said of the satisfaction. There is truly nothing quite like seeing something you have...

With the increase in technological innovations in the ad space, more and more marketing dollars are being allocated toward paid ads. Everywhere you look online you see some type of ad that is becoming more and more catered to your interests. Today, we are going...