If you’re like most people, you probably use Google to do the majority of your Internet browsing and searching. In times past, Google provided users with contextual based search results. Contextual search results take things like IP address, location, and language settings into account but that’s...
Email lists may seem like a bit of a dinosaur in the modern age of constant engagement from social media platforms like Twitter, Instagram and Facebook, but email is a tried and true method of keeping your customers engaged with your brand and converting that engagement...
Headlines can be a real bear to nail down. Not only can it be difficult to come up with a catchy but brief way of describing what your content is about, but there is a lot of added pressure regarding the headline because it’s so...
So, you have a beautiful website that follows all the style guidelines, every new visitor instantly understands how to navigate it and you even have all the ease of access bells and whistles fully enabled; however, no one sticks around longer than a few seconds?...
Logos are the keystone to branding. A great logo is an image that you immediately recognize and associate with a single company and everything that they represent. Logos somehow manage to encapsulate everything that a brand is now and has been in the past within...
No matter what discipline of design you are interested in, trends are always going to sway the direction of that particular industry at that time. Typically, trends are a reaction to a previous design or style. These design trends can sway from colorful to monochrome, or...
When trying to sell a product or service to a customer, you must pay attention to the statements they make and the questions that they ask. These statements and/or questions can be hints that they are ready to make a purchase and you need to...
As a business owner, you are always trying to save money wherever possible. One way business owners try to save money is do-it-yourself marketing. While this seems like a great idea, there are some definite downfalls to be considered before moving forward with self-marketing as...
During the last several years, the number of sales driven online has increased exponentially. Because of this, it’s more important than ever that you choose a good hosting company for your site. Beyond the need for a stable platform for your prospective customers to connect with you,...
Marketing is a tool that businesses use to gain more sales and customers. When this is not implemented properly, or a specific marketing campaign does not go as well as originally thought, it just seems like wasted dollars. This is why a periodic marketing review...