Strategy & Consulting

When writing product descriptions for your E-Commerce site, the biggest mistake copywriters make is not selling the product. It isn’t enough to just describe what the product does, if you want to attract buyers you need to sell a lifestyle. Here are 4 quick tips for writing product descriptions that will...

When it comes to ecommerce sites, looks definitely matter. In fact, looks are the single most important factor to securing a sale. Websites that look amateurish, unappealing and untrustworthy will drown in the vast sea of the internet marketplace. Why would a customer buy a...

In order to make the most out of the advancements being made in the world of search engines, it is important to stay ahead – and right now it is imperative to consolidate SEO and PPC into one well-oiled machine. PPC and SEO both share...

Designers know how important user experience is, but they often struggle actually to measure it properly. However, quantifying user experience doesn't have to be impossible. Below, we will be going over some of the different ways you should be able to show the value of...

You need more customers. Well, trackable metrics can help. After all, what good is it having a website when it doesn’t have traffic. It’s not enough to just have your website published or a long list of contacts. You need actionable results. Of course, the importance...

If you’re like most people, you probably use Google to do the majority of your Internet browsing and searching. In times past, Google provided users with contextual based search results. Contextual search results take things like IP address, location, and language settings into account but that’s...

Email lists may seem like a bit of a dinosaur in the modern age of constant engagement from social media platforms like Twitter, Instagram and Facebook, but email is a tried and true method of keeping your customers engaged with your brand and converting that engagement...