Strategy & Consulting

Smiley faces, thumbs-up, and hearts are nice, but do you know what potential customers want when they follow your Facebook ads to your website? Thanks to the Facebook pixel, Facebook's free analytics code, you have the power to assess the usefulness of your advertising budget by...

Knowing your target audience and knowing your customers can often be a daunting task at first. But by taking time to understand your customers, you gain an edge in how you can serve them while also being able to identify what their needs may be...

Marketing a product or service can be time-consuming work, and marketing managers no doubt benefit from automating some of their messaging. This allows them to shift their focus to tasks that require heavier lifting, like producing content and engaging with customers face to face. These...

Data breaches are an increasingly common threat to businesses, with approximately 4.1 billion records exposed just last year. Such violations pose problems for companies of all sizes, but especially for smaller organizations that may have fewer resources to protect against them — and thus may find themselves...

How To Get The Most Out Of Your Images On Twitter

It's no secret that Twitter is one of the most effective social media platforms to get a message across, whether it's a personal memo or branding for a business. Making oneself stand out against the millions of other Twitter users, however, can prove a more...