Strategy & Consulting

If you have been on almost any website in the last year or so then you have seen a Chabot. That little icon in the corner of a website and pops up and says, “Do you have a question? I’m here to help.” They seem...

The user experience of your application is the most important thing that your business has to offer. Poorly designed websites and apps can create a negative experience for your users and therefore a negative impact on the bottom line. In this article, we will examine...

The whole world has gone digital and marketers are scrambling to keep up. In the age of online advertising, it is increasingly important to understand how your campaigns work and how to make them better. You have to understand what ad search impression share is...

Marketing is one of the most important budget items for any business. It doesn’t matter if you are already swamped with new customers or if you are having a bit of a dry spell, you need a good marketing team on your side. But the...

Sending out emails that get fabulous open rates is a dream for everyone involved in email marketing. Does this sound familiar? You spend days or weeks cultivating a lead only to have them vanish after you finally send a proposal or you have an extensive...

Even though the world we live in is becoming more and more digital, we still like businesses that have a strong community presence. A business that operates strictly online seems, somehow, very impersonal. We like to know who we are buying from and what they...

We all know about SEO, but honestly, there have to be other ways to get traffic to your small business, right? You are in luck. There are a few great ways you can drive web traffic to your small business that doesn’t focus solely on...

The Instagram Stories feature made its debut in 2016, with many IG users finding many similarities to another social media platform called Snapchat. Fast forward to today and Instagram has seemingly taken Snapchat’s idea and run with it in a major way. IG stories have become more...

Even the best marketers make mistakes. Social posts could flop, websites can crash, and ads can send the wrong message. Making mistakes may seem like the end of the road, but it’s actually the opposite. You can use your mistakes to create fuel for your future...