Strategy & Consulting

Essential Steps for Successful Website Project Onboarding and Discovery

This article outlines the essential onboarding and discovery steps for new website projects or redesigns, emphasizing the importance of maintaining branding consistency and meeting technical requirements. By following these steps, businesses can ensure their websites align with their brand identity, meet user needs, and perform...

The Role of Artificial Intelligence in Web Development

This article explores the transformative role of Artificial Intelligence (AI) in web development, highlighting its applications in automated testing, AI-driven design, content management, user experience personalization, and predictive analytics. It addresses the efficiency improvements and challenges presented by AI, emphasizing the need for ethical considerations...

Custom vs. Off-the-Shelf Software

Choosing between custom and off-the-shelf software involves weighing factors like cost, deployment speed, and customization. While off-the-shelf solutions are cost-effective and quick to deploy, custom software offers tailored features and scalability, making it ideal for specific business needs despite higher initial costs and development time....

Accessibility in Web Design

This article provides a comprehensive guide on web accessibility, outlining the importance of making websites usable for individuals with disabilities and detailing best practices for ADA compliance. It covers core principles based on the WCAG guidelines, practical design and development strategies, and emphasizes continuous learning...

Guide to Web Security Best Practices

This article outlines essential web security best practices for developers, emphasizing the importance of secure coding, the use of HTTPS, and regular security updates to protect websites from cyber threats. It also highlights the need for ongoing education and the implementation of security tools like...

Building Dynamic Web Applications with APIs

Evaluating the critical role of Application Programming Interfaces (APIs) in custom web application development, emphasizing their importance in enhancing flexibility, scalability, and user experience. We offer insights into best practices for API design and outlines essential security measures to safeguard web applications against potential threats....

Wendy's, Chick-fil-A, Arby's, and McDonald's are just a few of the hundreds of fast food chains that have one thing in common that many people are not aware of and that has a proven dramatic effect on their actions as a consumer. The color red....

Visiting my mom in the nursing home is always a fun time, said no one, ever. I don't have to do so as frequently as others have too - I go only on the rarest of occasions. My mother works at the nursing home in...

Customer feedback is one of the best ways to get your business moving in the right direction.  When our business isn't moving as quickly in the direction we want it to, it's best to start back to the roots of our business, the customer!  With...