Strategy & Consulting

Case Study: Freshworks Cost of Complexity Assessment Featured Image

Freshworks needed a single, embeddable behavioral assessment for their Cost of Complexity research and marketing initiative. Sandcastle built a custom solution that segments organizations into four archetypes based on how they respond to complexity. The assessment now runs across Freshworks’ site, partner sites, and campaign...

How Often Should You Redesign Your Website?

Not sure if your company website is due for a redesign? This 2026 guide helps marketing teams understand when to refresh their site, what modern audiences expect, and how to select the right website design and development partner to support long-term growth....