Search Engine Optimization (SEO)

With the increase in technological innovations in the ad space, more and more marketing dollars are being allocated toward paid ads. Everywhere you look online you see some type of ad that is becoming more and more catered to your interests. Today, we are going...

Two Seconds That is how long you have to engage a new visitor to your website. If your site speed is not optimized, you will lose visitors before you have a chance to win them over. The greatest content in the world will be unappreciated if...

It's 2022. Today’s lifestyle is loud, digital, and most-importantly deadline-centric. Today’s people are online viewing videos for a maximum of ten to fifteen seconds (and that is if you achieve a full view rate on social media sites like TikTok). Basically, you only have a...

Gone are the days of only fortune 500 companies that can afford to create video-based content. With the rise of smartphones and affordable video equipment, it’s easier now more than ever to create impactful videos that drive potential customers to your business. As a small...

In this day and age, everyone has social media. With years of using multiple social networks, some may consider themselves professionals in marketing themselves or their business to consumers. When it comes to marketing a business to another business, your strategy has to be a...

Every savvy business owner knows they need online content marketing to be seen. From newsletters to blog posts, articles, and ebooks, the content you offer on digital platforms is what creates customer loyalty and increases your web traffic. Getting the content up on your website...

The whole world has gone digital and marketers are scrambling to keep up. In the age of online advertising, it is increasingly important to understand how your campaigns work and how to make them better. You have to understand what ad search impression share is...

We all know about SEO, but honestly, there have to be other ways to get traffic to your small business, right? You are in luck. There are a few great ways you can drive web traffic to your small business that doesn’t focus solely on...

Smiley faces, thumbs-up, and hearts are nice, but do you know what potential customers want when they follow your Facebook ads to your website? Thanks to the Facebook pixel, Facebook's free analytics code, you have the power to assess the usefulness of your advertising budget by...