Getting higher search engine rankings to gain more traffic for your site – for free – is the goal of all business owners. We know this can be achieved through SEO (search engine optimization); but this is a tricky game in which Google is constantly...
The visibility of a business in a Google search can be greatly affected by how it is categorized. Google My Business allows business owners to apply one or more categories to their free Business Profile as a way of distinguishing the type of services offered....
If you've entered the world of running PPC ads for your business and haven't had much success, then these tips might be just what you need to get heading in the right direction. When it comes to setting up ads that convert well, it takes...
In order to make the most out of the advancements being made in the world of search engines, it is important to stay ahead – and right now it is imperative to consolidate SEO and PPC into one well-oiled machine. PPC and SEO both share...
You need more customers. Well, trackable metrics can help. After all, what good is it having a website when it doesn’t have traffic. It’s not enough to just have your website published or a long list of contacts. You need actionable results. Of course, the importance...
Have you ever been five pages deep into a website and then tried to suddenly do something else? Maybe you wanted to pay a bill, update your profile, check out another section, or just get back to the section you started from? On good sites,...
Headlines can be a real bear to nail down. Not only can it be difficult to come up with a catchy but brief way of describing what your content is about, but there is a lot of added pressure regarding the headline because it’s so...
So, you have a beautiful website that follows all the style guidelines, every new visitor instantly understands how to navigate it and you even have all the ease of access bells and whistles fully enabled; however, no one sticks around longer than a few seconds?...
Photographs are one of the most essential tools that we have available to us when it comes to capturing the attention of another person. When you are running a website, the pictures that you use, and the way in which you use them can either...
When it comes to marketing and marketing analytics, there are many terms that you will need to learn. An important metric you will need to get familiar with is bounce rate. Bounce rate is a metric that is measured by the amount of people who...