Pay-Per-Click (PPC) Advertising

It's 2022. Today’s lifestyle is loud, digital, and most-importantly deadline-centric. Today’s people are online viewing videos for a maximum of ten to fifteen seconds (and that is if you achieve a full view rate on social media sites like TikTok). Basically, you only have a...

In this day and age, everyone has social media. With years of using multiple social networks, some may consider themselves professionals in marketing themselves or their business to consumers. When it comes to marketing a business to another business, your strategy has to be a...

The whole world has gone digital and marketers are scrambling to keep up. In the age of online advertising, it is increasingly important to understand how your campaigns work and how to make them better. You have to understand what ad search impression share is...