Pay-Per-Click (PPC) Advertising

If you own a local business, pursuing an advertising campaign on the local television channels or radio stations can be extremely expensive. However, with the rise of social media, there are several new ways in which local businesses can begin attracting new customers. One of...

Serving as one of the most efficient ways to uncover effective marketing strategies for your business, A/B testing is a controlled method in which you compare two versions of content to determine which best attracts respondents. Consistent A/B testing helps you narrow down your marketing strategies in...

In order to make the most out of the advancements being made in the world of search engines, it is important to stay ahead – and right now it is imperative to consolidate SEO and PPC into one well-oiled machine. PPC and SEO both share...

When it comes to marketing and marketing analytics, there are many terms that you will need to learn. An important metric you will need to get familiar with is bounce rate. Bounce rate is a metric that is measured by the amount of people who...

It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its wings and announce its services to the world. You’ve decided to move beyond word-of-mouth, but how much time should you dedicate to it? Striking that delicate balance...

Should you be focusing on one, the other, or both? Keywords and how they should play into your overall SEO goals is a long-standing debate, and a very confusing one, too. Keywords play a significant role in the way the major search engines search for, rank,...

As in SEO, you know how hard it can be to achieve the first result for a search query on Google. With the introduction of Adwords, video results, local 3 packs, and mobile devices reducing the amount of search results you see, being number 1...

Business owners and entrepreneurs dream of the day that they wake up to an inbox full of inquiries, requests to work together, or better yet, sales! But most of us don’t have the budget for a high-ticket ad campaign from a pricey marketing agency. So...

With the increase in technological innovations in the ad space, more and more marketing dollars are being allocated toward paid ads. Everywhere you look online you see some type of ad that is becoming more and more catered to your interests. Today, we are going...