Online Marketing

Sending out emails that get fabulous open rates is a dream for everyone involved in email marketing. Does this sound familiar? You spend days or weeks cultivating a lead only to have them vanish after you finally send a proposal or you have an extensive...

Even though the world we live in is becoming more and more digital, we still like businesses that have a strong community presence. A business that operates strictly online seems, somehow, very impersonal. We like to know who we are buying from and what they...

The Instagram Stories feature made its debut in 2016, with many IG users finding many similarities to another social media platform called Snapchat. Fast forward to today and Instagram has seemingly taken Snapchat’s idea and run with it in a major way. IG stories have become more...

Even the best marketers make mistakes. Social posts could flop, websites can crash, and ads can send the wrong message. Making mistakes may seem like the end of the road, but it’s actually the opposite. You can use your mistakes to create fuel for your future...

Smiley faces, thumbs-up, and hearts are nice, but do you know what potential customers want when they follow your Facebook ads to your website? Thanks to the Facebook pixel, Facebook's free analytics code, you have the power to assess the usefulness of your advertising budget by...

Knowing your target audience and knowing your customers can often be a daunting task at first. But by taking time to understand your customers, you gain an edge in how you can serve them while also being able to identify what their needs may be...

Marketing a product or service can be time-consuming work, and marketing managers no doubt benefit from automating some of their messaging. This allows them to shift their focus to tasks that require heavier lifting, like producing content and engaging with customers face to face. These...