Online Marketing

A marketing plan is the foundation for how you are going to communicate with customers about your product. Entrepreneurship in a box calls it a, “… detailed roadmap that outlines all your marketing strategies, tactics, activities, cost and projected results over a period of time.” A marketing...

One of the most important elements of a successful e-commerce site is the search bar. With the constant addition of new products, the competition against the likes of Google and Amazon, and the fact that it’s estimated that 95% of sales will be made online...

It's 2022. Today’s lifestyle is loud, digital, and most-importantly deadline-centric. Today’s people are online viewing videos for a maximum of ten to fifteen seconds (and that is if you achieve a full view rate on social media sites like TikTok). Basically, you only have a...

With the introduction of cloud storage, more opportunities for small businesses have opened up. With more and more small businesses opening up in smaller spaces, the large space needed for local data centers is not feasible. Cloud-based storage options give small businesses a quick and...

Gone are the days of only fortune 500 companies that can afford to create video-based content. With the rise of smartphones and affordable video equipment, it’s easier now more than ever to create impactful videos that drive potential customers to your business. As a small...

In this day and age, everyone has social media. With years of using multiple social networks, some may consider themselves professionals in marketing themselves or their business to consumers. When it comes to marketing a business to another business, your strategy has to be a...

content across channels

We live in a time when we are looking at multiple screens multiple times a day, and when we aren’t looking at screens, we are likely listening to our favorite podcasts. Reading, looking at, and listening to new and fresh content is what keeps us...

Every savvy business owner knows they need online content marketing to be seen. From newsletters to blog posts, articles, and ebooks, the content you offer on digital platforms is what creates customer loyalty and increases your web traffic. Getting the content up on your website...

If you have been on almost any website in the last year or so then you have seen a Chabot. That little icon in the corner of a website and pops up and says, “Do you have a question? I’m here to help.” They seem...

The whole world has gone digital and marketers are scrambling to keep up. In the age of online advertising, it is increasingly important to understand how your campaigns work and how to make them better. You have to understand what ad search impression share is...