It's 2022. Today’s lifestyle is loud, digital, and most-importantly deadline-centric. Today’s people are online viewing videos for a maximum of ten to fifteen seconds (and that is if you achieve a full view rate on social media sites like TikTok). Basically, you only have a...
With the introduction of cloud storage, more opportunities for small businesses have opened up. With more and more small businesses opening up in smaller spaces, the large space needed for local data centers is not feasible. Cloud-based storage options give small businesses a quick and...
Gone are the days of only fortune 500 companies that can afford to create video-based content. With the rise of smartphones and affordable video equipment, it’s easier now more than ever to create impactful videos that drive potential customers to your business. As a small...
In this day and age, everyone has social media. With years of using multiple social networks, some may consider themselves professionals in marketing themselves or their business to consumers. When it comes to marketing a business to another business, your strategy has to be a...
If you have been on almost any website in the last year or so then you have seen a Chabot. That little icon in the corner of a website and pops up and says, “Do you have a question? I’m here to help.” They seem...
The Instagram Stories feature made its debut in 2016, with many IG users finding many similarities to another social media platform called Snapchat. Fast forward to today and Instagram has seemingly taken Snapchat’s idea and run with it in a major way. IG stories have become more...
Even the best marketers make mistakes. Social posts could flop, websites can crash, and ads can send the wrong message. Making mistakes may seem like the end of the road, but it’s actually the opposite. You can use your mistakes to create fuel for your future...
Do you have a new product you want to launch? A great way to tell the world about it is to do a social media-pre launch. If you do it correctly, it could generate amazing results for your new product. Here are three key reasons...
Smiley faces, thumbs-up, and hearts are nice, but do you know what potential customers want when they follow your Facebook ads to your website? Thanks to the Facebook pixel, Facebook's free analytics code, you have the power to assess the usefulness of your advertising budget by...
Marketing a product or service can be time-consuming work, and marketing managers no doubt benefit from automating some of their messaging. This allows them to shift their focus to tasks that require heavier lifting, like producing content and engaging with customers face to face. These...