Online Marketing

When it comes to finding the right customer for your business, there are many different options with today’s technology. One of the best ways to turn site visitors into paying customers is to use a good remarketing strategy. Remarketing allows you to market products that...

Marketing is a tool that businesses use to gain more sales and customers. When this is not implemented properly, or a specific marketing campaign does not go as well as originally thought, it just seems like wasted dollars. This is why a periodic marketing review...

Having goals for your business is really important and setting SMART goals for your marketing is critical to success. SMART is an acronym that stands for specific, measurable, attainable, realistic and time-bound. Having guidelines for goals allows you to make better goals for your business...

When it comes to marketing and marketing analytics, there are many terms that you will need to learn. An important metric you will need to get familiar with is bounce rate. Bounce rate is a metric that is measured by the amount of people who...

Thinking About Podcasting

Believe it or not, podcasting, while quite the rage presently, actually got its roots back in the 1980s. The practice was actually called audio-blogging, but it really didn’t start to take off until 2004. Now, podcasts are increasing in popularity because of their flexibility in...

It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its wings and announce its services to the world. You’ve decided to move beyond word-of-mouth, but how much time should you dedicate to it? Striking that delicate balance...

You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are the right ones? Is it just guesswork? Read on to find the best tips for finding the perfect keyword chain linking to your small business’ blog. Who...

Should you be focusing on one, the other, or both? Keywords and how they should play into your overall SEO goals is a long-standing debate, and a very confusing one, too. Keywords play a significant role in the way the major search engines search for, rank,...

As in SEO, you know how hard it can be to achieve the first result for a search query on Google. With the introduction of Adwords, video results, local 3 packs, and mobile devices reducing the amount of search results you see, being number 1...