You need more customers. Well, trackable metrics can help. After all, what good is it having a website when it doesn’t have traffic. It’s not enough to just have your website published or a long list of contacts. You need actionable results. Of course, the importance...
So, you have a beautiful website that follows all the style guidelines, every new visitor instantly understands how to navigate it and you even have all the ease of access bells and whistles fully enabled; however, no one sticks around longer than a few seconds?...
As a business owner, you are always trying to save money wherever possible. One way business owners try to save money is do-it-yourself marketing. While this seems like a great idea, there are some definite downfalls to be considered before moving forward with self-marketing as...
Marketing is a tool that businesses use to gain more sales and customers. When this is not implemented properly, or a specific marketing campaign does not go as well as originally thought, it just seems like wasted dollars. This is why a periodic marketing review...
Having goals for your business is really important and setting SMART goals for your marketing is critical to success. SMART is an acronym that stands for specific, measurable, attainable, realistic and time-bound. Having guidelines for goals allows you to make better goals for your business...
When it comes to marketing and marketing analytics, there are many terms that you will need to learn. An important metric you will need to get familiar with is bounce rate. Bounce rate is a metric that is measured by the amount of people who...
Believe it or not, podcasting, while quite the rage presently, actually got its roots back in the 1980s. The practice was actually called audio-blogging, but it really didn’t start to take off until 2004. Now, podcasts are increasing in popularity because of their flexibility in...
It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its wings and announce its services to the world. You’ve decided to move beyond word-of-mouth, but how much time should you dedicate to it? Striking that delicate balance...
You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are the right ones? Is it just guesswork? Read on to find the best tips for finding the perfect keyword chain linking to your small business’ blog. Who...
Should you be focusing on one, the other, or both? Keywords and how they should play into your overall SEO goals is a long-standing debate, and a very confusing one, too. Keywords play a significant role in the way the major search engines search for, rank,...