Online Marketing

Customer feedback is one of the best ways to get your business moving in the right direction.  When our business isn't moving as quickly in the direction we want it to, it's best to start back to the roots of our business, the customer!  With...

Want to learn how to increase your profits and raise your bottom-line? E-commerce can help! If you haven't guessed it already, the "e" in e-commerce stands for electronic. In other words, e-commerce is utterly dependent upon the tools and technologies of the digital age; in particular,...

If you own a local business, pursuing an advertising campaign on the local television channels or radio stations can be extremely expensive. However, with the rise of social media, there are several new ways in which local businesses can begin attracting new customers. One of...

As a business owner, you have a wide variety of tools available to help you.  Both free and paid tools to help you achieve your goals. One such tool is a marketing calendar. Marketers use marketing calendars to launch their marketing campaigns in a way...

Most people with any SEO experience have heard the saying, “Content is king”. It's been repeated as one of the most important pieces of marketing advice for more than a decade. However, while we may understand that content is extremely important, how do we know...

Serving as one of the most efficient ways to uncover effective marketing strategies for your business, A/B testing is a controlled method in which you compare two versions of content to determine which best attracts respondents. Consistent A/B testing helps you narrow down your marketing strategies in...

Online forms can serve as a digital marketing gateway as they help you discern which people will develop into paying customers. However, in order to access the benefits of forms, it is important to create ones that users will actually fill out. By revamping your form...

seo trends

Staying on top of current SEO trends is imperative to the success of Ecommerce site, as it is one of the major keys in promoting a website. With new and improved search algorithms, you can’t just rely on text filled with keywords. SEO is a complicated science, especially in...

Getting higher search engine rankings to gain more traffic for your site – for free – is the goal of all business owners. We know this can be achieved through SEO (search engine optimization); but this is a tricky game in which Google is constantly...