Analytics

Smiley faces, thumbs-up, and hearts are nice, but do you know what potential customers want when they follow your Facebook ads to your website? Thanks to the Facebook pixel, Facebook's free analytics code, you have the power to assess the usefulness of your advertising budget by...

Marketing a product or service can be time-consuming work, and marketing managers no doubt benefit from automating some of their messaging. This allows them to shift their focus to tasks that require heavier lifting, like producing content and engaging with customers face to face. These...

Data breaches are an increasingly common threat to businesses, with approximately 4.1 billion records exposed just last year. Such violations pose problems for companies of all sizes, but especially for smaller organizations that may have fewer resources to protect against them — and thus may find themselves...

Core Web Vitals - What You Need To Know

Website managers know that providing a positive user experience is critical to ensuring that site traffic stays high and visitors continue returning. Of course, improving the user experience also enables websites to rank higher in Google searches — an endeavor made easier by using Google's...