With the increase in technological innovations in the ad space, more and more marketing dollars are being allocated toward paid ads. Everywhere you look online you see some type of ad that is becoming more and more catered to your interests. Today, we are going...
A marketing plan is the foundation for how you are going to communicate with customers about your product. Entrepreneurship in a box calls it a, “… detailed roadmap that outlines all your marketing strategies, tactics, activities, cost and projected results over a period of time.” A marketing...
Gone are the days of only fortune 500 companies that can afford to create video-based content. With the rise of smartphones and affordable video equipment, it’s easier now more than ever to create impactful videos that drive potential customers to your business. As a small...
In this day and age, everyone has social media. With years of using multiple social networks, some may consider themselves professionals in marketing themselves or their business to consumers. When it comes to marketing a business to another business, your strategy has to be a...
Smiley faces, thumbs-up, and hearts are nice, but do you know what potential customers want when they follow your Facebook ads to your website? Thanks to the Facebook pixel, Facebook's free analytics code, you have the power to assess the usefulness of your advertising budget by...
Marketing a product or service can be time-consuming work, and marketing managers no doubt benefit from automating some of their messaging. This allows them to shift their focus to tasks that require heavier lifting, like producing content and engaging with customers face to face. These...
Data breaches are an increasingly common threat to businesses, with approximately 4.1 billion records exposed just last year. Such violations pose problems for companies of all sizes, but especially for smaller organizations that may have fewer resources to protect against them — and thus may find themselves...