Here we evaluate the importance of using web analytics to inform web design and SEO strategies, illustrating how analytics offer insights into user behavior and site performance to enhance user experience and search engine visibility. By analyzing data such as user navigation patterns, page views,...
Want to learn how to make your e-commerce homepage convert again and again? It's no surprise to hear the homepage of any e-commerce site is it's bread-and-butter. This place is where your business can showcase unique products, pitch new ideas and, most importantly, convince people...
SEO is a combination of components that are pieced together in a strategic manner. One of these components would be structured data as it has become one of the more important opportunities for website owners to get noticed. Building a viable SEO campaign isn't an easy task, but...
Most people with any SEO experience have heard the saying, “Content is king”. It's been repeated as one of the most important pieces of marketing advice for more than a decade. However, while we may understand that content is extremely important, how do we know...
If you've entered the world of running PPC ads for your business and haven't had much success, then these tips might be just what you need to get heading in the right direction. When it comes to setting up ads that convert well, it takes...
You need more customers. Well, trackable metrics can help. After all, what good is it having a website when it doesn’t have traffic. It’s not enough to just have your website published or a long list of contacts. You need actionable results. Of course, the importance...
When it comes to marketing and marketing analytics, there are many terms that you will need to learn. An important metric you will need to get familiar with is bounce rate. Bounce rate is a metric that is measured by the amount of people who...
It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its wings and announce its services to the world. You’ve decided to move beyond word-of-mouth, but how much time should you dedicate to it? Striking that delicate balance...
You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are the right ones? Is it just guesswork? Read on to find the best tips for finding the perfect keyword chain linking to your small business’ blog. Who...
As in SEO, you know how hard it can be to achieve the first result for a search query on Google. With the introduction of Adwords, video results, local 3 packs, and mobile devices reducing the amount of search results you see, being number 1...