Analytics

Customer feedback is one of the best ways to get your business moving in the right direction.  When our business isn't moving as quickly in the direction we want it to, it's best to start back to the roots of our business, the customer!  With...

Want to learn how to make your e-commerce homepage convert again and again? It's no surprise to hear the homepage of any e-commerce site is it's bread-and-butter. This place is where your business can showcase unique products, pitch new ideas and, most importantly, convince people...

SEO is a combination of components that are pieced together in a strategic manner. One of these components would be structured data as it has become one of the more important opportunities for website owners to get noticed. Building a viable SEO campaign isn't an easy task, but...

Most people with any SEO experience have heard the saying, “Content is king”. It's been repeated as one of the most important pieces of marketing advice for more than a decade. However, while we may understand that content is extremely important, how do we know...

Serving as one of the most efficient ways to uncover effective marketing strategies for your business, A/B testing is a controlled method in which you compare two versions of content to determine which best attracts respondents. Consistent A/B testing helps you narrow down your marketing strategies in...

You need more customers. Well, trackable metrics can help. After all, what good is it having a website when it doesn’t have traffic. It’s not enough to just have your website published or a long list of contacts. You need actionable results. Of course, the importance...

When it comes to marketing and marketing analytics, there are many terms that you will need to learn. An important metric you will need to get familiar with is bounce rate. Bounce rate is a metric that is measured by the amount of people who...

It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its wings and announce its services to the world. You’ve decided to move beyond word-of-mouth, but how much time should you dedicate to it? Striking that delicate balance...

You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are the right ones? Is it just guesswork? Read on to find the best tips for finding the perfect keyword chain linking to your small business’ blog. Who...